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Auxiliary Supports ‘Real Men Wear Pink’ Campaign

PHOTO: Peggy Cawthern (center), president of Friends of Altoona Hospital, and Dianna Craig, M.D., F.A.C.S., of the UPMC Altoona Breast Health Center, present Bob Strawser, executive director of Mission and Patient Experience at UPMC Altoona, with a $250 donation and a custom-designed puppet from the Friends Sewing Committee.

News: Press Releases

Auxiliary Supports ‘Real Men Wear Pink’ Campaign

Breast Cancer Awareness Month Celebrated

ALTOONA, Pa., Nov. 11, 2016 – UPMC Altoona’s auxiliary, Friends of Altoona Hospital, learned about the importance of mammography/breast health and donated $250 to the American Cancer Society’s “Real Men Wear Pink Campaign” in support of Bob Strawser, executive director of Mission and Patient Experience at UPMC Altoona.

Guest speaker Dianna Craig, M.D., F.A.C.S., medical director of the UPMC Altoona Breast Health Center, spoke along with Mr. Strawser, who explained his involvement in the American Cancer Society campaign, a friendly competition among several prominent men who agreed to wear pink and promote awareness and breast health during November.

About UPMC

A world-renowned health care provider and insurer, Pittsburgh-based UPMC is inventing new models of patient-centered, cost-effective, accountable care. It provides nearly $900 million a year in benefits to its communities, including more care to the region’s most vulnerable citizens than any other health care institution. The largest nongovernmental employer in Pennsylvania, UPMC integrates 60,000 employees, more than 20 hospitals, more than 500 doctors’ offices and outpatient sites, and a more than 3 million-member Insurance Services Division, the largest medical and behavioral health services insurer in western Pennsylvania. Affiliated with the University of Pittsburgh Schools of the Health Sciences, UPMC ranks No. 12 in the prestigious U.S. News & World Report annual Honor Roll of America’s Best Hospitals. UPMC Enterprises functions as the innovation and commercialization arm of UPMC while UPMC International provides hands-on health care and management services with partners in 12 countries on four continents. For more information, go to UPMC.com

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